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31 Jan - 02 Feb 2023
Spatex 2023
Coventry Building Society Arena,
Coventry,
United Kingdom
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Industry insights
Growing up
If the fitness industry grew its membership base from 1 per cent to 15 per cent of members aged over 65, it would double the size and value of the industry. David Minton presents the business case for targeting mature people

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Industry insights
Golden opportunity
As a result of the pandemic, the fitness sector is presented with a massive opportunity to make friends with the healthcare sector to improve the health of the nation and drive up penetration. Kath Hudson reports on what is happening and where the opportunities lie

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Fitness Foresight
Fitness trends
HCM magazine editor Liz Terry and HCM Handbook editor Kath Hudson predict key trends, influences and opportunities set to shape the health and fitness sector over the coming year

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