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Fitness Foresight
Fitness trends
HCM magazine editor Liz Terry and HCM Handbook editor Kath Hudson predict key trends, influences and opportunities set to shape the health and fitness sector over the coming year

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Industry insights
Growing up
If the fitness industry grew its membership base from 1 per cent to 15 per cent of members aged over 65, it would double the size and value of the industry. David Minton presents the business case for targeting mature people

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Industry insights
Golden opportunity
As a result of the pandemic, the fitness sector is presented with a massive opportunity to make friends with the healthcare sector to improve the health of the nation and drive up penetration. Kath Hudson reports on what is happening and where the opportunities lie

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Industry insights
People, places and power
David Minton argues that planetary health and our personal health are inextricably linked. As we move forward in the build-back, we shouldn’t look to return to the status quo, but should use the same creativity and tenacity shown in the lockdowns to tackle climate change and inactivity

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Research
Euro vision
How has the European health and fitness sector fared in the pandemic? Karsten Hollasch from Deloitte gives the headlines from the ninth European Health and Fitness Market Report in partnership with Europe Active

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Research
Rethink and reset
The global pandemic has dwarfed the impact of any recession, but how is the UK market bouncing back? LeisureDB does a deep dive into the numbers for businesses with members on Direct Debits, with the latest State of the Fitness Industry Report 2022

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Research
Girls allowed
Research from the Women’s Sport Foundation has found teenage girls experience less enjoyment and more self-consciousness around activity than boys. What can the industry do to keep them engaged?

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