10 Aug 2022 HCM Handbook
 
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2022 features
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1   Cover
HCM handbook 2022-2023
The essential resource for health & fitness professionals. Sponsored by Les Mills

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5   Editor's letter
Potential for lasting impact
HCM Handbook editor Kath Hudson introduces the 2022 edition. This year we’ve taken stock of how the pandemic has changed the industry and the opportunities and challenges that have arisen in this time of change

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12   Fitness Foresight
Fitness trends
HCM magazine editor Liz Terry and HCM Handbook editor Kath Hudson predict key trends, influences and opportunities set to shape the health and fitness sector over the coming year

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30   Industry insights
Predictions
Different customers, omnichannel fitness, the need for more data, continued lobbying and to address racism, cost barriers and health inequalities...

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42   Industry insights
The good, the bad and the meta
The inimitable Emma Barry, author of Building a Badass Boutique, gives us the benefit of her insights into customer behaviour and how it will shape trends; including hyper personalisation and micro segmentation

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46   Industry insights
It’s not for me
There are a number of populations who don’t feel truly welcomed, or catered for, in fitness settings. Yet it doesn’t have to be this way.

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48   Industry insights
All about the money
Lower socio-economic status is a determinant of many of the health problems which emerge at older ages.

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50   Industry insights
Any body welcome
Although 70 per cent of people with disabilities say they want to be more active, they are put off by the physical, logistical and psychological barriers

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52   Industry insights
One size doesn't fit all
In order to create an inclusive environment, it is important for owners and operators to first identify and address their own weight biases

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53   Industry insights
Get with the times
There are easy fixes facilities can make to ensure trans people feel more comfortable and respected

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54   Industry insights
Growing up
If the fitness industry grew its membership base from 1 per cent to 15 per cent of members aged over 65, it would double the size and value of the industry. David Minton presents the business case for targeting mature people

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60   Industry insights
Golden opportunity
As a result of the pandemic, the fitness sector is presented with a massive opportunity to make friends with the healthcare sector to improve the health of the nation and drive up penetration. Kath Hudson reports on what is happening and where the opportunities lie

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66   Industry insights
People, places and power
David Minton argues that planetary health and our personal health are inextricably linked. As we move forward in the build-back, we shouldn’t look to return to the status quo, but should use the same creativity and tenacity shown in the lockdowns to tackle climate change and inactivity

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74   Research
Euro vision
How has the European health and fitness sector fared in the pandemic? Karsten Hollasch from Deloitte gives the headlines from the ninth European Health and Fitness Market Report in partnership with Europe Active

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78   Research
Rethink and reset
The global pandemic has dwarfed the impact of any recession, but how is the UK market bouncing back? LeisureDB does a deep dive into the numbers for businesses with members on Direct Debits, with the latest State of the Fitness Industry Report 2022

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84   Research
Live revival
Jak Phillips shares highlights from the Les Mills 2021 Global Fitness Report which identifies seven key trends which will shape the way workouts develop going forward

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90   Research
Girls allowed
Research from the Women’s Sport Foundation has found teenage girls experience less enjoyment and more self-consciousness around activity than boys. What can the industry do to keep them engaged?

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94   Research
All in the mind
A round up of recent research into mental health and highlights from the gamechanging Move Your Mental Health Report from the John W Brick Mental Health Foundation
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100   Research
Exercise is medicine
A London hospital trust has found exercise can improve quality of life during chemotherapy and have a positive impact on tumour size and clinical outcomes
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102   Research
Exercise high
More exciting results from the UK about the power of exercise to treat serious conditions, including cancer, heart disease and arthritis
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106   Who's who
UK operators
A directory of leading UK fitness operators
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124   Who's who
European operators
Key operators in the European market
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130   Franchise sector
Rolling out
Fitness franchise companies are making deals and reporting brisk business. Kath Hudson finds out more
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136   Franchise sector
Franchise profiles
More from énergie Fitness and TRIB3 International
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140   Products & services
Company profiles
Key fitness suppliers and training providers
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220   Products & services
Product innovation
A round-up of some of the latest inspiring health and fitness innovations and recent launches
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228   Listings
Industry organisations
Health and fitness trade association contacts
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230   Listings
Supplier contacts
Contacts for key industry suppliers and service providers
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