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Editor's letter
Editor’s welcome
The coronavirus pandemic is presenting the global fitness industry with unprecedented challenges, but also highlighting the fundamental importance of health and wellbeing, says Helen Patenall, HCM Handbook editor
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Industry insights
2020 predictions
What were we expecting for the industry in 2020 before the pandemic struck? According to our panel of experts, membership packages for Gen Z are ripe for a rethink, and savvy employers should be thinking about putting in place bespoke digital tools for staff wellbeing
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Industry insights
Call to action
When it comes to boosting fitness membership, it’s judicious to meet the needs of the lucrative over-55 market. DataHub’s Utku Topraksevten shares insights from the latest Moving Communities: Active Leisure Trends report and how best to get with the programme
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Industry insights
Top talent
Finlay Macdonald from Les Mills explores how to make the most of your finest group exercise instructors. Armed with enough influence to positively boost membership numbers, it’s vital to reward, train and value your best in class
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Industry insights
True cost
Vitality and RAND Europe have carried out a global study revealing that increased physical activity can benefit not only individuals but also businesses and global economies. Andre Nepgen shares the insights
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Research round-up
On the button
According to the latest European Health & Fitness Market Report, the industry was showing signs of strong growth before the pandemic, bolstered by cutting-edge technology and new concepts. Realising a membership goal of 80 million in Europe by 2025 is now a challenge to tackle
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Research round-up
Smart money
Deloitte’s Alicia Whistlecroft summarises findings from the State of the UK Fitness Industry Report. Budgets and boutiques are challenging the domestic status quo, throwing up a range of new opportunities
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Research round-up
Universally fit
Melissa Rodriguez presents key stats and analysis from 2019 IHRSA Global Report into the worldwide health and fitness sector. The report will stand as a benchmark for the recovery of the industry post COVID-19
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Research round-up
Body and soul
The Global Wellness Institute’s Move to be Well: The Global Economy of Physical Activity report uncovers the activity segments that can deliver and monetise more participation. Leonor Stanton takes a look at the data for HCM.
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Research round-up
Fit together
Marcus Kingwell from EMD UK reports on Sweating Your Assets: The Value of Group Exercise. Together, UK local authorities, operators, the workforce and the industry can promote group exercise to bring about
a healthier nation
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Research round-up
Science snapshots
Our news team at HCM rounds up some of the highlights from recent medical research in the health, fitness and wellbeing industry. Give your brain a boost, work out safely and tweet your fitness are just some of the insights
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Who's Who
Operators
We profile the leading operators in the UK and European health and fitness market, plus independent operators
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Who's who
The age of independents
Independent operators are driving creativity in the delivery of a wide range of vibrant fitness businesses. We look at some of the best, from those catering for members with elite sporting backgrounds to inventive gym spaces
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