29 May 2023 HCM Handbook
 
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5   Introduction
Editor’s letter
Two key trends will shape the physical activity sector in 2017, says Kate Cracknell and they complement and oppose each other in equal measure: technology, driving an ‘always on’ culture, and a boom in mindfulness

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12   Foresight
Fitness Foresight™
Fitness as entertainment, an insect diet and active education are just some of the key trends, influences and opportunities shaping the health and fitness sector over the coming year – and beyond

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24   2017 Events calendar
2017 Events
Key Conferences and events for the health and fitness sector in 2017

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30   Industry insights
2017 predictions
What might the coming year bring for the fitness and physical activity sector. We ask our expert panel

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36   Industry insights
Connect four
IHRSA’s Kristen Walsh speaks to experts about Millennials, technology, studios and reinvestment

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40   Industry insights
300% growth?
What might the coming years bring for the fitness and physical activity sector? We ask our panel of experts

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44   Industry insights
A UK perspective
Steven Ward, Executive Director of ukactive, is confident that 2017 will see our sector move forward at an increasingly fast pace

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48   Industry insights
Great expectations
Victoria Loomes gives us the lowdown on five consumer trends that should be on your radar in 2017 and beyond

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52   Industry insights
Millennial mindset
Imke Schuller of the Futures Company look at how the industry can better connect with Millennials

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56   Industry insights
Spa Foresight™ 2017
Our experts examine the trends that will shape the future of the spa and wellness industries

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64   Research round-up
Sector statistics
Key facts in the area of health and fitness for adults and children

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68   Research round-up
Science snapshots
We round up some of the latest research in the area of health, fitness and wellbeing – including the importance of taking the stairs, being active in pregnancy and short bursts of vigorous exercise

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72   Research round-up
One step ahead
Innovations are growing the fitness industry, but more needs to be done to achieve future success. David Minton summarises findings from The Leisure Database Company’s (TLDC) State of the Fitness Industry Report

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76   Research round-up
Boutique boom
The boutique studio market continues to grow and evolve, as the Association of Fitness Studios’ report shows. Stephen Tharrett and Mark Williamson tell us more about how this sector is maturing

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80   Research round-up
Public image
To stem the tide of the growing obesity epidemic, the sector must raise more informed awareness and better connect this complex health issue with the personal realities of individuals’ lives. Louise Park

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84   Research round-up
Rapid response
Record, respond, resolve – key stages in a customer feedback system. Leisure-net’s Mike Hill explains why opening up avenues for customer feedback is a great opportunity, not risky business
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88   Research round-up
Did you know…?
Dr Melvyn Hillsdon and Dr Paul Bedford share their lessons for boosting member retention, based on their latest studies. Members who work out with a partner or buddy and receive fitness staff interaction are more likely to stay
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92   Who's who
UK operators
An A–Z listing of key UK operators, including CEO information and plans for 2017
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126   Who's who
European operators
Who’s blazing a trail in your market? We round up a selection of leading operators in Europe
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142   Who's who
The age of independents
A selection of innovative projects from independent operators
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148   Products & Services
Company profiles
Information on leading fitness suppliers and training providers
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226   Products & Services
Industry organisations
Key trade bodies in an A–Z listing
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230   Products & Services
Product selector
Products and service suppliers listed by category
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238   Products & Services
Supplier contact book
Contact details for suppliers and service providers across the sector
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