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HCM Handbook 2026-2027 Volume 18: Features
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Industry insight
The bigger picture
Always at the cutting edge of wellness trends, Anna Bjurstam argues that social connection, spirituality and healing past trauma are hugely important and their potential impact has yet to be mined

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Industry insight
Stand together
Industry veteran, Martyn Allison, provides a reality check with the reminder that so many people are still priced out of physical activity. He calls for cross-sector collaboration to tackle the problem

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Companyprofiles
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| FS Commercial Division |
| Now the UK’s leading specialist fitness equipment supplier, Fitness Superstore started from humble beginnings in Northampton nearly 30 years ago. With Managing Director Paul Walker still at the helm, Fitness Superstore’s high street presence has expanded to 11 locations across the UK, plus a dedicated commercial showroom.
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| TechnoAlpin Indoor |
| TechnoAlpin Indoor offers expert consultation for indoor snow concepts, assisting customers with the integration of snow in the initial design phase of spa concepts and this way providing individualised solutions for any business in order to elevate the guest’s spa experience.
[more] |
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| Physical |
| Passionate about our customers’
success, Physical designs, sources and supplies
industry-leading, high-quality products that
help create fitter, healthier, stronger bodies
and minds.
[more] |
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| Ziva Strength |
| Ziva is an elite-performance fitness brand that designs, manufactures, delivers, and services premium resistance training, functional fitness, wellness, and related equipment for commercial gyms, boutique fitness studios, wellness resorts, physical therapy practices, and at-home athletes.
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| Fitbench |
| Fitbench creates modular training solutions designed to support efficient,
high-quality workouts in a wide range of fitness environments. The brand
focuses on equipment that helps facilities stay organised, flexible, and
adaptable as training styles evolve.
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