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HCM Handbook 2026-2027 Volume 18: Features
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Industry insight
Mainstream model
Franchising is booming – Europe’s three biggest operators are planning to use this model to grow in new territories; Purpose Brands is opening a club each day and Crunch Fitness and Jetts Fitness have planted flags in India

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Click here to visit the Technogym website>>
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Companyprofiles
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| GymNation |
| Ranging from 25,000 to 60,000 square feet, GymNation is open 24/7, 365 days a year each offering State-of-the-Art Equipment, Dynamic Group Fitness Classes, On-Demand Flexibility, Women’s Wellness Spaces, Expert Personal Training, Instagram-Worthy Interiors, BLITZ HIIT Studio, Recovery Zones and Nutrition On-Site.
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| Myzone |
| Myzone is a global pioneer of Motivation Technology (MoTech), redefining fitness by turning behavioural science into action. Moving beyond traditional performance tracking, Myzone’s platform rewards effort, builds social connection, and uses real-time feedback and gamification to drive lasting behaviour change.
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| Sprung Gym Flooring |
| Sprung Gym Flooring a trusted brand who specialise in high-performance, durable, non-slip rubber gym flooring, offering mats, rolls, and interlocking tiles. Our extensive product range also includes wooden sports floors, modular courts, turf, sprint tracks and outdoor solutions, all engineered for optimal performance, superior impact absorption, and user safety.
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| Swim England |
| Swim England was the only governing body of swimming in the world when it was formed in 1869. It quickly evolved into a national association as clubs from across England became members with responsibility for the development and regulation of swimming as a sport and now helps people learn how to swim, enjoy the water safely, and compete in all aquatic sports.
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| Pulse Fitness |
| With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness is proud to expertly design, develop and manufacture its products in the UK.
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Click here to visit the Cornerstone design and marketing website>>
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Click here to visit the Alliance Leisure website>>
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