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Cover
HCM Handbook 2021
Sponsored by Les Mills

Editor's letter
Not post-Covid, but post-lockdown
HCM Handbook editor, Kath Hudson, introduces the 2021 edition in which we have tried to make sense of this crazy period of history from lockdown 1.0 until freedom day and try to predict what could come next.

Fitness foresight
Fitness Trends 2020
HCM magazine editor, Liz Terry, and HCM Handbook editor, Kath Hudson, predict some of the key trends, influences and opportunities set to shape health and fitness over the coming year, including mindfulness and running

Industry insights
Predictions 2021
For this unprecedented year, we asked a stellar line up of industry big hitters, from around the globe, to give their thoughts on how COVID has shaped the health and fitness industry and where we go from here

Industry insights
Let the good times roll
Thought leader, Emma Barry, talks about the changes which have happened and how to adapt and move forward in the roaring 20s, including intoxicating solutions to motivate the unmotivated and addressing a wider demographic

Industry insights
Phoenix Rising
The Leisure Database Company’s David Minton says change should be considered the new norm in his industry analysis. Going forward, operators should be broadening their offerings to incorporate nature and targeting older people

Industry insights
Out the Box
Exercise had to move outside last year, but what was born out of necessity looks set to become an enduring trend. Kath Hudson looks at some of the innovative concepts, including yoga on the beach and pop ups in marquees

Industry insights
New Sensations
The world’s first virtual reality gym and the world’s first social wellness club. Kath Hudson looks at some of the exciting new concepts to emerge in the last year

Industry insights
On the road to recovery
One legacy of the pandemic is the extra support the nation now needs to get healthy, as well as rehabilitation support for long COVID sufferers. Kate Cracknell looks at the early response from the industry with some of the programmes underway

Industry insights
Powering back
With interminable lockdowns and media scare stories that people would stay with digital or outdoor workouts, it has been an edgy time for the fitness industry. However, nothing can compare to the gym experience according to Les Mills CEO, Phillip Mills, who reviews the stats

Research round-up
The last year in stats
A selection of stats to illustrate how the pandemic has impacted our industry

Research round-up
It's a lock in
Lockdown wasn’t good for the nation’s health, and the bad habits forged in lockdown one have endured. Dr Felix Naughton talks to Kath Hudson about the findings from the UEA’s research

Research round-up
Cabin fever
UCL tracked the nation’s psychological response to the pandemic from dragging bikes out of sheds in L1.0 to spending more time on the sofa in L3.0

Research round-up
Covid defence
A round-up of some of the most illuminating research into how being inactive impacts Covid outcomes and how physical activity boosts the immune response

Research round-up
The data age
The rollout of Moving Communities marks a watershed moment for data in the public sector. 4global’s Ed Hubbard talks us through the early insights and the impact this initiative will have

Research round-up
State of Europe
Deloitte’s eighth annual report into the European health and fitness market has assessed the destruction of the pandemic. Liz Terry summarises some key findings