HCM Handbook

Health Club Handbook
2011 issue

Health Club Handbook
2010 issue

Health Club Handbook
2009 issue


2016 features

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Introduction
Editor’s letter
There’s a new mindset among consumers regarding how they want to consume fitness – and it means the health club sector will need to place greater emphasis on creating unique, engaging experiences, says Kate Cracknell

Foresight
Fitness Foresight™
A new breed of wearable technology, fitness nights out, DNA testing and software as king. We round up some of the trends set to define the global health and fitness industry in 2016 and beyond

2016 Events calendar
2016 Events
The key conferences and events for the health and fitness sector in 2016

Industry insights
2016 predictions
What might the coming year bring for the fitness and physical activity sector? We ask our expert panel

Industry insights
The year ahead
A proliferation of opportunities to be physically active. ukactive’s Steven Ward looks ahead to 2016

Industry insights
Consumer trends for 2016
Vicki Loomes of trendwatching.com outlines five consumer trends your business should be embracing in 2016

Industry insights
The Uber-all economy
There’s a new, more relaxed attitude among consumers in terms of loyalty, says Imke Schuller of The Futures Company

Foresight
Spa Foresight™ 2016
Our experts examine the trends that will shape the future of the spa and wellness industries

Research round-up
Sector statistics
Key facts and figures in the area of health and fitness, from the expansion of the sector to changing consumer needs and the health challenges faced by society

Research round-up
Science snapshots
We round up some of the latest research in the areas of health, fitness and wellbeing – including studies on the impact of exercise on asthma, and the health benefits of intermittent fasting

Research round-up
Shaping up
The fitness industry may be growing, but it needs to do even more to achieve future success. David Minton looks at moves in the private and public sector, and the need for all clubs to better embrace the power of social media

Research round-up
Better than you think
We’re consistently wrong about how much physical activity people actually do – and it affects our own inclination to exercise. Hannah Shrimpton reports on the findings of Ipsos Mori’s research

Research round-up
It all adds up
Is it worth encouraging your members to visit their health club more frequently? Dr Melvyn Hillsdon does the sums based on the latest data and findings from the TRP 10,000 survey

Research round-up
All the rage
Stephen Tharrett and Mark Williamson of brand insights firm ClubIntel share a glimpse into the work and resulting outcomes of the recent 2015 International Fitness Industry Trend report - What’s All the Rage

Research round-up
Demonstrating value
Mintel’s senior leisure and technology analyst, Paul Davies, looks at the current state of the health and fitness market, and asks how club operators can be more innovative in 2016 and beyond