27 Jul 2024 HCM Handbook
 
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2024 features
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1   Cover
HCM Handbook 2024-2025
The essential resource for health & fitness professionals

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5   Editor's letter
The sun is shining
HCM Handbook editor, Kath Hudson introduces the 2024-2025 edition. It’s an exciting time to be involved in the fitness, health and wellness industry as consumer interest in wellbeing is driving a broader offering

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12   Fitness Foresight
HCM Fitness trends
HCM Handbook editorial director, Liz Terry, predicts key trends, influences and opportunities set to shape the sector, including nocturnal living, gesture tech, brain training and small cost concepts

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36   Industry insights
What's ahead
Despite high energy costs, inflation and interest rates, there’s evidence to show 2023 was the year the industry bounced back. A host of CEOs, talk about the current trading landscape and their plans for the next 18 months

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36   2024 prediction
Steffan Gausselmann & Karsten Hollasch, Deloitte
The current economic environment encourages fitness operators to evaluate and improve cost efficiency

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38   2024 prediction
Rebecca Passmore, PureGym
We are exploring ways to make our small box format gyms viable in less populated areas

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39   2024 prediction
Sarah Luna, Xponential
Personalised fitness products are set to be a hot trend, driven by AI and biometric data

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40   2024 prediction
Colin Waggett, Third Space
People are prioritising spending on gyms, so the demand side of our industry is in great shape

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42   2024 prediction
Hagen Wingertzahn & Dr Jobst Müller-Trimbusch, RSG Group
At 13% penetration rate, there's a lot of potential in Germany to convince more people to join gyms

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44   2024 prediction
Will Orr, The Gym Group
We're focused on bringing down barriers to exercise and supporting more people to be healthy

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45   2024 prediction
Liz Clark, The Health and Fitness Association
Exercise for older adults and exercise to support weight loss drugs are topics that are top of mind

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46   2024 prediction
Huw Edwards, UK Active
We're focused on engaging under-represented groups, such as women and girls, to reduce inequalities

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48   2024 prediction
Martin Franklin, Les Mills International
Member tenures are shortening, so elevating the member experience to provide an irresistible offer is vital

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49   2024 prediction
Peter Bundey, GLL
We're developing national partnerships to develop preventative and intervention programmes

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50   Industry insights
Expansion plans
Some of the biggest players in the global fitness, health and wellness industry are embracing franchising to achieve their growth ambitions. Kath Hudson rounds up recent activity

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56   Industry insights
Tech-tonic shift
Founder of Trouble Global, Emma Barry, says it’s time to stop romanticising about a return to pre-COVID times and get ChatGPT to write a new playbook

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60   Industry insights
The enjoyment gap
Recent research by Nuffield Health and Sport England shows women are less active than men. Kath Hudson looks at some of the work underway to close the enjoyment gap

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64   Industry insights
Back to work
Musculoskeletal issues are one of the biggest causes of workplace absenteeism, coming at a huge personal cost to individuals and causing an economic drag. How can the health club sector make an impact?

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68   Industry insights
Radical change
Martyn Allison tells it like it is. Local authorities are cash-strapped and a change of government is unlikely to make a difference. He says it’s time to stop asking for more money and instead show what we can do

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72   Industry insights
Togetherness
David Minton looks at the power of community in enhancing quality of life and longevity and says the health club sector can drive this change, especially if we put effort into building communities

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74   Industry insights
Share the love
There is evidence to show that the way we speak to ourselves has an impact on our behaviour and physical health. Could encouraging self-compassion and positive self-talk help members to achieve their goals?
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80   Research
Raising the Bar
Director at Active Insight, Mike Hill, reports on the seven core findings from the Customer Service Survey which collected data from 184 local authorities
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84   Research
Bouncing Back
Deloitte shares some of the analysis from its 11th annual deep dive into the European health and fitness industry, including evidence that the sector is back to pre-pandemic levels
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88   Research
Quality and quantity
Life expectancy can differ by as much as 10 years between the most deprived and most affluent areas. We report on the findings from Vitality Research Institute
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92   Research
Growth Market
McKinsey’s Future of Wellness Survey showed that global consumer interest in wellbeing is still building. Among other things, there’s consumer appetite for sleep, sexual health, health testing and weight loss products
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96   Research
Keep on Running
As strength training booms, a study from Iowa State University shows it’s important to have a mixed programme, as cardio training brings important health benefits
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98   Research
High hopes for HIIT
Parkinson’s is a devastating illness for which there is currently no cure. However, a pilot study has shown that HIIT training can reverse the neurodegeneration the disease causes
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100   Research
Daily Steps
Recent research from the University of Sydney has found that walking 9,000 steps a day can significantly reduce mortality and CVD risk, even if the rest of the time is sedentary
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104   Who's who
UK operators
A directory of leading UK health club operators
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126   Who's who
European operators
Key operators in the European market
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134   Products & services
Company profiles
Access to health club suppliers and training providers
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234   Products & services
Product innovation
A round-up of some of the latest inspiring health and fitness innovations and recent launches
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238   Products & services
Industry organisations
Fitness, health and wellness trade association contacts
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240   Products & services
Supplier contacts
Contacts for key industry suppliers and service providers
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