25 May 2024 HCM Handbook
 
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1   Cover
HCM Handbook 2023-2024
The essential resource for health & fitness professionals.

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5   Editor's letter
A ray of sunshine
HCM Handbook editor Kath Hudson introduces the 2023 edition. While energy prices and the cost of living continue to make trading tough, we’re confident the fitness industry will keep adding value to members’ lives.

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14   Trends
HCM Fitness Foresight
HCM Handbook editor Kath Hudson and HCM editor Liz Terry predict key trends, influences and opportunities set to shape the health and fitness sector over the coming year, including healthspan, isometric exercise and a new take on sleepers.

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32   Industry insights
Predictions
A stellar line up of industry thought leaders give their views on what might be coming down the tracks in the next 18 months and where to find the chinks of light in the current stormy landscape. Contributors include Liz Clarke, Huw Edwards, Tara Dillon and Martin Franklin.

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52   Insight
This is not a drill
In these trying times, taking the ostrich approach and hoping things will get better is not going to cut it. Emma Barry, author of Building a Badass Boutique, says it’s time to tool up and gives some pointers on how.

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58   Industry insights
Waves of change
Challenging trading conditions look set to give public sector leisure provision a shake up. Martyn Allison looks back at how trying times have impacted the public sector previously and talks us through the way things could pan out as councils rethink their priorities and sport and leisure pivots towards health and wellbeing.

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62   Industry insights
The next pandemic
Mental health scores have dived along with bank balances in the last few years. Dr Colin Bryant from ACE says this presents an opportunity for the industry to step up provision so mental health is cared for as well as physical.

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66   Research
The right price
With such a tough economic climate, it’s tempting to pass some of the costs on to members. Some operators are already doing so. But will the beleagured consumer stand it? Julie Allen passes on some interesting insights from Leisure-net’s pricing report.

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70   Industry insights
The way forward
David Minton reports on how to make the industry welcoming to the trans community, and talks to Ryan Lanji who has created a burgeoning scene in London which grew out of lockdown sessions.

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74   Industry insights
Lost in translation
As the fitness industry moves closer to the healthcare sector, Lyndsey Barrett and Andrew Chapman argue an overhaul is needed in the language used to make sure it’s inclusive.

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80   Research
Equal measures
The fitness industry has more male bosses than female according to research from Sport Alliance and Women in Fitness Association who call for more focus on equality and equity. We hear the experiences of some women who have climbed the career ladder all the way to the top.

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88   Research
A good heart
Who knew that when you call yourself an idiot for making a small mistake that it impacts the health of your heart? ACE gives a run down on research which shows the surprising link between self compassion and cardiovascular health.

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92   Research
Change the record
People might think they’re joining the gym to lose weight but according to ACE’s Dr Erin Nitschke dig deeper and you find it’s actually the other health benefits they want. She and eating disorder expert, Eva Musby, say it’s time to step away from diet culture and shift the focus to fun and adopting healthy lifestyle habits.

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96   Research
Personal choice
The pandemic sparked a change of priorities and how many people regard physical activity. ClubIntel shares its findings into what fitness consumers now want, lifting the lid on who are the casual consumers, fitness explorers, routine junkies and wellness lovers.
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100   Franchising
Market share
The market for health and fitness franchises has been growing strongly for the last 20 years, to the point where it's now a substantial part of the sector, drawing in substantial investment and scaling rapidly. Kath Hudson looks at how centralised systems and a mature business model underpin success.
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106   Who's who
UK operators
A directory of leading UK fitness operators
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124   Who's who
European operators
European operators
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132   Products & services
Company profiles
Key fitness suppliers and training providers
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220   Products & services
Product innovation
A round-up of some of the latest inspiring health and fitness innovations and recent launches
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226   Products & services
Industry organisations
Health and fitness trade association contacts
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228   Products & services
Suppliers contacts
Contacts for key industry suppliers and service providers
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