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2022 features

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Cover
HCM handbook 2022-2023
The essential resource for health & fitness professionals. Sponsored by Les Mills

Editor's letter
Potential for lasting impact
HCM Handbook editor Kath Hudson introduces the 2022 edition. This year we’ve taken stock of how the pandemic has changed the industry and the opportunities and challenges that have arisen in this time of change

Fitness Foresight
Fitness trends
HCM magazine editor Liz Terry and HCM Handbook editor Kath Hudson predict key trends, influences and opportunities set to shape the health and fitness sector over the coming year

Industry insights
Predictions
Different customers, omnichannel fitness, the need for more data, continued lobbying and to address racism, cost barriers and health inequalities...

Industry insights
The good, the bad and the meta
The inimitable Emma Barry, author of Building a Badass Boutique, gives us the benefit of her insights into customer behaviour and how it will shape trends; including hyper personalisation and micro segmentation

Industry insights
It’s not for me
There are a number of populations who don’t feel truly welcomed, or catered for, in fitness settings. Yet it doesn’t have to be this way.

Industry insights
All about the money
Lower socio-economic status is a determinant of many of the health problems which emerge at older ages.

Industry insights
Any body welcome
Although 70 per cent of people with disabilities say they want to be more active, they are put off by the physical, logistical and psychological barriers

Industry insights
One size doesn't fit all
In order to create an inclusive environment, it is important for owners and operators to first identify and address their own weight biases

Industry insights
Get with the times
There are easy fixes facilities can make to ensure trans people feel more comfortable and respected

Industry insights
Growing up
If the fitness industry grew its membership base from 1 per cent to 15 per cent of members aged over 65, it would double the size and value of the industry. David Minton presents the business case for targeting mature people

Industry insights
Golden opportunity
As a result of the pandemic, the fitness sector is presented with a massive opportunity to make friends with the healthcare sector to improve the health of the nation and drive up penetration. Kath Hudson reports on what is happening and where the opportunities lie

Industry insights
People, places and power
David Minton argues that planetary health and our personal health are inextricably linked. As we move forward in the build-back, we shouldn’t look to return to the status quo, but should use the same creativity and tenacity shown in the lockdowns to tackle climate change and inactivity

Research
Euro vision
How has the European health and fitness sector fared in the pandemic? Karsten Hollasch from Deloitte gives the headlines from the ninth European Health and Fitness Market Report in partnership with Europe Active

Research
Rethink and reset
The global pandemic has dwarfed the impact of any recession, but how is the UK market bouncing back? LeisureDB does a deep dive into the numbers for businesses with members on Direct Debits, with the latest State of the Fitness Industry Report 2022

Research
Live revival
Jak Phillips shares highlights from the Les Mills 2021 Global Fitness Report which identifies seven key trends which will shape the way workouts develop going forward

Research
Girls allowed
Research from the Women’s Sport Foundation has found teenage girls experience less enjoyment and more self-consciousness around activity than boys. What can the industry do to keep them engaged?