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Introduction
Editor’s letter
Two key trends will shape the physical activity sector in 2017, says Kate Cracknell and they complement and oppose each other in equal measure: technology, driving an ‘always on’ culture, and a boom in mindfulness
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Foresight
Fitness Foresight™
Fitness as entertainment, an insect diet and active education are just some of the key trends, influences and opportunities shaping the health and fitness sector over the coming year – and beyond
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Research round-up
Science snapshots
We round up some of the latest
research in the area of health,
fitness and wellbeing – including
the importance of taking the stairs,
being active in pregnancy and short
bursts of vigorous exercise
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Research round-up
One step ahead
Innovations are growing the fitness
industry, but more needs to be
done to achieve future success.
David Minton summarises findings
from The Leisure Database
Company’s (TLDC) State of the
Fitness Industry Report
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Research round-up
Boutique boom
The boutique studio market
continues to grow and evolve, as
the Association of Fitness Studios’
report shows. Stephen Tharrett
and Mark Williamson tell us more
about how this sector is maturing
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Research round-up
Public image
To stem the tide of the growing
obesity epidemic, the sector must
raise more informed awareness and
better connect this complex health
issue with the personal realities of
individuals’ lives. Louise Park
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Research round-up
Rapid response
Record, respond, resolve – key
stages in a customer feedback
system. Leisure-net’s Mike Hill
explains why opening up avenues
for customer feedback is a great
opportunity, not risky business
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Research round-up
Did you know…?
Dr Melvyn Hillsdon and Dr Paul
Bedford share their lessons for
boosting member retention, based
on their latest studies. Members
who work out with a partner or
buddy and receive fitness staff
interaction are more likely to stay
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