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Industry insight
The way I see it
PureGym’s Rebecca Passmore, Karl Sanft from 24 Hour Fitness and SATS’ Sondre Gravir are among the line up of industry leaders to share their opinions on a range of subjects, including whether cardio is making a comeback and where the recovery trend will go
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Industry insight
Soul searching
While AI offers many opportunities, it’s also somewhat daunting. AI expert, author and futurist, Christian Kromme, believes honing our soft skills is the way to stay indispensable
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Industry insight
The bigger picture
Always at the cutting edge of wellness trends, Anna Bjurstam argues that social connection, spirituality and healing past trauma are hugely important and their potential impact has yet to be mined
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Industry insight
Stand together
Industry veteran, Martyn Allison, provides a reality check with the reminder that so many people are still priced out of physical activity. He calls for cross-sector collaboration to tackle the problem
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Industry insight
Mainstream model
Franchising is booming – Europe’s three biggest operators are planning to use this model to grow in new territories; Purpose Brands is opening a club each day and Crunch Fitness and Jetts Fitness have planted flags in India
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Research
Gulf growth
The Middle East’s largest low-cost chain, Gymnation, commissioned research questioning more than 15,000 respondents about their health aspirations and their attitudes to the gym
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Research
Critical friend
Another piece of research which Total Fitness has shared with the industry. As the industry becomes ever more tech-driven, it’s a reminder not to forget the basics – welcoming staff, cleanliness and not being too crowded
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Research
Community spirit
Group exercise specialists, Les Mills, questioned 10,000 consumers across five continents about their fitness habits in the 2026 Global Fitness Report. One of the key takeaways is that joy is a major motivator of making a fitness habit stick
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Research
Body of work
A round up of some of the most exciting academic research to impact the industry in the past year including the impact of vibration therapy before a workout; how it’s the brain that programmes endurance and the impact that tiny lifestyle changes can have on healthspan
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Products & services
Product innovation
Julie Cramer rounds up some of the recent innovative launches including Orca, a zero gravity chair offering fast track recovery and a premium body composition analyser from Tanita
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