Sunday was the least popular day for classes in three out of four cities
The most popular day for classes was Tuesday in three out of four cities
There were key differences in the most popular class times, with Mexico City having a much higher percentage of pre-work bookings than any other city 40 %
Lunchtime classes were popular in London, representing 17 % of bookings, but less so elsewhere
Booking types
1 in 4 classes in London are booked as part of a package of 10 classes or more
Bulk class purchases comprise 89 per cent of bookings, showing the power of boutiques to foster a sense of loyalty
ClassPass bookings comprise just under 1 in 5 bookings (18 per cent), with introductory offers for new customers counting for 1 in 10 bookings (11 per cent)
Less than 10 per cent of bookings take place more than a week in advance
No show rates
(where customers pay, but don’t show up)
New York 13%
London 12%
Los Angeles 8%
Mexico City 7%
New York, London and Los Angeles
all showed two peak times for class bookings: before work (5-8am) after work (5-7pm)
There are two distinct quiet periods across all cities:
afternoon (2-4pm)
late evening (8-9pm)